Fictional characters get makeovers

According to The New York Times, fictional characters are being redesigned in an effort to bolster sales by appealing to both “parents’ nostalgia and children’s YouTube-era sensibilities.”

Strawberry Shortcake gets a new image

Strawberry Shortcake’s updated look was introduced on Tuesday. The new, flirtier Strawberry Shortcake has apparently lost her appetite for sugary desserts and is now on a fruit diet. Jeffrey Conrad, head creative designer of American Greetings, explained that this change in food preference is part of a new “fruit-forward” theme. It appears that the cartoon star also dyed her hair pink, started wearing lipstick, and replaced her calico cat with a cellphone.

Other makeovers in fictional character land include Teenage Mutant Ninja Turtles with “more muscles and less attitude” and Care Bears with “less belly fat” and “longer eyelashes.”

But Care Bears are supposed to have belly fat! Even cartoon bears have to be skinny now? And Ninja Turtles with less attitude? What is the world coming to?

A new Mickey Mouse is in the works, but I don’t really want to know how that’s going to turn out.


June 13, 2008 - Posted by | Sexism, Uncategorized | ,

No comments yet.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: